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October 17.2025

2 Minutes Read

Pinterest Gives Users Control Over AI Slop: Personalize Your Feed Now

Pinterest AI content controls interface with home decor images.

Pinterest Empowers Users to Combat AI-Generated Content

As the landscape of social media evolves, Pinterest has recognized the growing concern over AI-generated content, commonly referred to as "AI slop". Responding to user feedback, the platform is now offering enhanced controls to manage the influx of AI images in users' feeds. The new tools allow users to limit the display of generative AI content, providing an essential tool for those who prefer genuine human creativity over algorithm-generated imagery.

The Rise of AI Content: Understanding the Concerns

Pinterest’s decision comes amid rising concerns that 57% of online content is generated by AI, diluting the authenticity that users seek on platforms that celebrate creativity and personal expression. With AI content becoming increasingly sophisticated, the distinction between human-created and AI-generated imagery is often less clear. Reports indicate that users have expressed frustration over the overwhelming presence of AI slop, prompting Pinterest to reevaluate its content policies.

New User Controls: Tailoring Your Pinterest Experience

The recently introduced features, which are located within the “Settings” menu of the Pinterest app, allow users to specify categories they would like to filter, such as beauty, art, fashion, and home decor. Users can also provide real-time feedback on pins that they find unfavorable due to their generative nature, fostering a more personalized browsing experience. This proactive approach showcases Pinterest’s commitment to prioritize user preferences while creating a diverse and inspiring platform.

Looking Ahead: The Balance of Creativity and AI

Matt Madrigal, Chief Technology Officer of Pinterest, emphasized that the new GenAI controls are designed to empower users, aligning the platform’s offerings with their creative aspirations. As AI technology continues to advance, the challenge for platforms like Pinterest will be to maintain a balance between technological innovation and authentic user expression. User feedback will play a critical role in shaping the future of these controls, with Pinterest promising to expand filtering options based on user requests.

Join the Conversation

Pinterest’s new measures to combat AI slop are just the beginning of an ongoing dialogue about the role of AI in creative industries. Users are encouraged to actively engage with these new tools and share their experiences, ensuring that their voices shape the evolution of the platform.

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Pinterest Gives Users Control Over AI Slop: Personalize Your Feed Now

Pinterest Empowers Users to Combat AI-Generated Content

The Rise of AI Content: Understanding the Concerns

New User Controls: Tailoring Your Pinterest Experience

Looking Ahead: The Balance of Creativity and AI

Join the Conversation

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